Letter Box Australia had a potent mix of great products and customer service but was shy in being able to proclaim that in the online world. The old-fashioned website, lack of visuals appeal, no local SEO focus, and so on-culminated in almost no online visibility. Offer national delivery with prime products, yet they still failed to attract visitors to their website: enquiries did come in-very few, in fact. Opportunity loss in this competitive terrain.